Astonishing Performance Dazzling Price - The all black De-Icer
August 24th 2009
Astonish is proud to announce the launch of a De-Icer for the cold winter months ahead. It's all black packaging suddenly makes car care products worth owning!
Although the winter months are not something we all look forward to, the fact remains, car owners need a product that helps them to remove frost from windscreens, windows, wing mirrors, door handles and even door locks.
As consumers have come to expect with all the Astonish cleaning range, the Astonish De-Icer outperforms the leading brands (tested here within our own laboratory) and has been specially formulated to melt ice quickly and effectively to -18°C, leaving a clear finish for increased visibility. The product has been developed without the use of aerosol gases and maintains Astonish's clear ethical view on the environment and animal testing.
Howard Moss, Managing Director "The Astonish cleaning range has always been striking on-shelf, but never have we gone so against the norm than with our new De-Icer, packaged boldly in an opaque all black trigger bottle. Why should companies offer the same boring types of blue coloured liquid in a clear bottle - there isn't a rule which states that any other creative design cannot be used. Our highly experienced design team feel it is just what stale categories like this require - high quality products, superb value for money and packaging which indulges the consumer for once."
The De-Icer retails at £1 for 500ml and, as well as the striking design, the product is packaged in a simple trigger spray action - allowing consumers to use 100% of the content. By using a trigger spray instead of an aerosol consumers are getting full value for money as there is no waste due to volume being taken up by butane gas.
Moss says "The launch of the De-Icer is in response to a large number of our retail customers requesting we develop a trigger spray De-Icer to compliment our already highly successful Astonish Car Care range. I am pleased that Astonish has been able to extend the Car Care range with a product that once again offers customers outstanding performance without the price tag."
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